In today’s Shoptalk segment, Michelle Grasek, acupuncturist and marketing strategist, shows how knowing your target market can supercharge your copy writing and make your marketing truly compelling.
Target marketing isn’t just theory—it gives real, actionable insights. Michelle also tackles common questions like, “What if I get it wrong?” or “Will niching down scare patients away?”
Her goal: help you see the impact of a well-defined audience and apply it in ways that make your marketing more effective, confident, and authentic.
Hi there, I’m Michelle! I’m the host of the Acupuncture Marketing School podcast. I’m a practicing acupuncturist and marketing strategist and I’ve been teaching marketing, both online and in-person, for 9 years. In that time, I’ve taught marketing to over 3,500 acupuncturists. It’s my mission to help you grow your business using marketing techniques that are genuine and generous.
Through my articles and online PDA courses, I aim to help you outline a strategy, focus on marketing that’s authentic, and get new patients every week. I share all of my practice-building tips at michellegrasek.com and on social media @michellegrasek.
If you still need help with your target market and putting it into practice, Michelle teaches an online course called Acupuncture Marketing School where she walks you through these concepts step by step. The ultimate goal is for you to get more patients, and the class helps you do that through creating a strong, clear brand and a marketing strategy tailored to your ideal patients.
If you didn’t have much marketing education in acupuncture school, or you just don’t know where to start, this is a great choice.
You can take a look at Acupuncture Marketing School here and use the discount code QIOLOGICAL200 to save $200.
You’re welcome to email Michelle with questions- [email protected]
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