In today’s Shoptalk episode, Michelle Grasek—acupuncturist and marketing strategist—shares three fresh perspectives on marketing to help you approach it with enthusiasm, consistency, and confidence. Her insights are designed to help you get more visible in your community and reach the patients who need your care most.
If you’ve ever felt resistance to putting yourself or your practice out there—or struggled to stay consistent—this episode is for you. Michelle reminds us that marketing is simply a neutral tool, one we can use to connect with more people and make a real difference.
Her goal is that one—or all—of these perspectives sparks new energy, inspiration, and motivation to show up for your practice in a way that feels authentic and doable.
For those who want a deeper dive, Michelle also teaches Acupuncture Marketing School, an online course that walks you step by step through building a clear brand and creating a marketing strategy tailored to your ideal patients. It’s a perfect fit if your acupuncture training didn’t cover marketing—or if you’re unsure where to start.
Tune in and discover new ways to get seen, heard, and make a bigger impact.
Hi there, I’m Michelle! I’m the host of the Acupuncture Marketing School podcast. I’m a practicing acupuncturist and marketing strategist and I’ve been teaching marketing, both online and in-person, for 9 years. In that time, I’ve taught marketing to over 3,500 acupuncturists. It’s my mission to help you grow your business using marketing techniques that are genuine and generous.
Through my articles and online PDA courses, I aim to help you outline a strategy, focus on marketing that’s authentic, and get new patients every week. I share all of my practice-building tips at michellegrasek.com and on social media @michellegrasek.
You’re welcome to email Michelle with questions – [email protected]
Check out Michelle’s Acupuncture Marketing School.
Visit the Scholarship Information page: michellegrasek.com/scholarship
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