In today’s Shoptalk segment, Michelle Grasek—acupuncturist, marketing strategist, and all-around email-whisperer—dives into the practical, doable steps that make email marketing actually work for a busy clinic. Michelle cuts through the overwhelm and shares actionable tactics you can start using this week to get better open rates, more engagement, and more patients on your schedule.

She also tackles the questions she hears constantly from students and clients, including:
• “What if I’m annoying people by sending email?”
• “What am I even supposed to write about?”
• “Who has time to keep up with a newsletter?”

Michelle breaks down why email is still one of the highest-ROI marketing tools for acupuncturists—and how to make it simple, sustainable, and genuinely effective without turning yourself into a full-time writer.

And for Qiological listeners, she’s offering a special discount on her Year of Email Templates for Acupuncturists. If writing emails makes you want to crawl under your treatment table, she’s taken the heavy lifting off your hands. You’ll get 26+ ready-to-send emails—the same ones she uses in her own practice—covering topics like pain, anxiety, digestion, seasonal care, and more. Just copy, paste, personalize, and hit send.

This episode will leave you with the tools, confidence, and shortcuts to make email marketing one of the easiest ways to stay connected with your patients and keep your schedule full.