I believe that everything happens for a reason, and I like to think that we each have an inner force that guides us towards our best life. I was introduced to copywriting when I was beginning a new chapter of my life.
I now make my living as a freelance copywriter, specializing in the medical and holistic health industry. I never intentionally set out to pursue copywriting; the profession found me. I discovered copywriting during a time when I needed to take charge of my career. When I studied content marketing and copy, there was something about it that resonated. I’ve always been a strong writer. My background in psychology and neuroscience lends itself very well to communicating clearly and slipping into the minds of the target audience. That inner force within me gave me a little nudge – as if to say, go for it. I love the work I do, and I haven’t looked back.
When it comes to acupuncture and Chinese medicine, I feel amazed – almost bemused – by the power it can have on the body. I had a very profound experience with acupuncture a few years ago. I once struggled with severe adult acne. (My doctor even told me point blank that my skin would never properly heal). When I finally tried acupuncture, I was astounded. Within 6 months my skin cleared, and it’s remained that way ever since. That experience fundamentally changed the way I perceived health and the human body, and it also influenced my decision to work with holistic health practitioners as a copywriter. My goal is to support acupuncturists and Chinese medicine practitioners to promote their beautiful profession through content marketing and copywriting. I truly admire and respect the work that you do. With effective copy, you have the power to protect the integrity of your profession, educate the public of your specialty and promote the value that you bring to healthcare