Ever notice how certain places and connections shape us in unexpected ways? Sometimes, it’s the unique character of a small town, the rhythm of a rural life, that offers opportunities you won’t find in an urban environment. It’s here where time flows a bit differently that relationships and healing move to a different cadence.
In this conversation with Katie Munger, we wander through her journey of building a practice in a small town, where her work has become woven into the fabric of the community. With over 20 years of experience, Katie reflects on how her practice and the relationships she’s cultivated have shaped her as much as she has shaped them.
Listen into this discussion as we explore the unique challenges and rewards of rural practice, the importance of being fully present with patients, the power of hands-on listening, and the challenge of following your heart, even when the path isn’t clear.
Katie’s story is a reminder that healing isn’t just about techniques—it’s about connection, presence, and being a part of something larger.
In This Conversation We Discuss:
- The unique challenges and rewards of practicing in a small town
- How rural life shapes the rhythm of a healing practice
- Following your heart and trusting the unknown when starting a career
- The importance of being fully present with patients during treatment
- The role of hands-on listening in creating trust and connection
- Cultivating relationships and how word-of-mouth builds a small-town practice
- The interplay between nature, community, and personal well-being
- Learning to navigate overlapping personal and professional boundaries in a small community
- How rural practice fosters multi-generational family care
- Katie’s early experiences with the NADA protocol and its impact on her career
- Integrating personal growth and community connections into professional life
Look for the good, treat the whole family (this often happens), and hone your observation skills. Be patient when you listen, something important always surfaces.
Katie Munger. L.Ac
I'm an Arizona native, raised in Tucson and practicing an hour south in Tubac (population 1,581). I moved to Santa Cruz county over 20 years ago after graduating from the Arizona School of Acupuncture and Oriental Medicine. This community raised me and my family in every way. Word of mouth really means something in a small community. I have never advertised aside from having business cards. I think my success is due to my connection to other healers and service providers in the area. I attend sweat lodges, cacao ceremonies, yoga and mediation classes taught at the community center, and train at the local gym. I do trades with massage therapists and the hair dresser down the street. I support activities and services in my area because it's how I want to spend my resources. People know me personally and then want to experience and support my work too.
A few weeks ago I was invited to speak at the high school in Rio Rico. Did you know that acupuncture is now included in the career aptitude test given to students? I did a short introduction alongside a first responder, a physical therapist, and a phlebotomist. I brought needles to show the attendees and talked about electromagnetic Qi. Afterwards ten different people asked for my contact information.
During the pandemic I contemplated moving my family to Tucson, to be closer to my mom. I am so glad that I didn't! I am busier now than ever and this small community is good for my children too. I really love what I do and I think it's infectious.
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