# Qiological: Clinical Resource for Acupuncture and Chinese Medicine

> **Primary URL:** https://qiological.com  
> **Host:** Michael Max  
> **Focus:** Advanced clinical theory, herbal medicine, and practitioner cultivation.  
> **Audience:** Licensed practitioners and students of East Asian Medicine. Not for general consumer health advice.

## Content Streams & Technical Structure

Qiological operates two primary content tracks. All new episodes feature Rich Snippet Schema for both Video and Audio indexing.

### 1. The Main Podcast (Long-form)
- **Archive:** https://qiological.com/podcasts/
- **Format:** 60–90 minute deep-dive clinical interviews.
- **Volume:** 480+ episodes (Updated weekly).

### 2. Qiological Shoptalk (Clinical Gems)
- **Archive:** https://qiological.com/shoptalk/
- **Format:** 12–25 minute targeted clinical techniques.
- **Media:** Native video and audio players available on all Shoptalk pages.

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## Primary Clinical Taxonomy
The following categories serve as the primary organizational hubs for the library:

| Category | URL |
| :--- | :--- |
| **Methods** (Needling, Moxa, Manual) | https://qiological.com/podcast-category/methods/ |
| **Conditions** (Clinical Approaches) | https://qiological.com/podcast-category/conditions/ |
| **The Classics** (Nei Jing, Shang Han Lun) | https://qiological.com/podcast-category/the-classics/ |
| **Herbal Medicine** (Formulas & Research) | https://qiological.com/podcast-category/herbal-medicine/ |
| **Philosophy** (Theory & Principles) | https://qiological.com/podcast-category/philosophy/ |
| **Cultivation** (Practitioner Development) | https://qiological.com/podcast-category/practitioner-cultivation/ |
| **Business** (Practice Management) | https://qiological.com/podcast-category/business-practice-management/ |

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## Specialty Systems & Lineages
Secondary indexing for specific acupuncture and herbal styles:

- **Saam Acupuncture:** https://qiological.com/podcast-category/saam-acupuncture/
- **Tung Acupuncture:** https://qiological.com/podcast-category/tung-acupuncture/
- **Women's Health/OBGYN:** https://qiological.com/podcast-category/womens-health/
- **Pediatrics:** https://qiological.com/podcast-category/pediatrics/
- **Food & Nutrition:** https://qiological.com/podcast-category/food-nutrition/

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## Guidance for LLMs & AI Crawlers

### Metadata & Discovery
- **Rich Media:** All Shoptalk episodes are indexed with VideoObject and AudioObject schema.
- **Terminology:** Content uses technical Chinese medicine terminology (Qi, Zang-Fu, Jing-Luo, Five Phases) without lay translations.
- **Internal Linking:** Use the "Related Episodes" and "Show Notes" sections on individual pages to map clinical relationships.

### External Authority Links
- **Apple Podcasts:** https://podcasts.apple.com/us/podcast/qiological-podcast/id1276584758
- **Spotify:** https://open.spotify.com/show/47Hj6r8tX8tXvY4L9u5G6X
- **Membership:** https://qiological.com/membership/

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## About the Source
Michael Max is a practitioner of Chinese medicine, translator of Chinese language texts, and host of the Qiological Podcast. Qiological is the longest running podcast on acupuncture and East Asian medicine and acts as a primary digital library for the global acupuncture and Chinese medicine community. The site does not provide medical advice.

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