Building a Business: On The Path • Marketing Mini Series 3

Building a Business: on the Path • Marketing Mini Series 3

by Michael Max | Stacey Whitcomb

The guest of this conversation was on Qiological at the beginning of 2018, she was just graduating from Chinese medicine school and thoroughly psyched about building a business.

In this episode we check in and see where she's at 8 months down the road. What's working, what needs some tuning and how the “practice of practice” informs her days and decisions.

In This Conversation We Discuss:

Catching up with Stacey
Setting up systems
Going slow
Resources and outsourcing
Websites, images, writing and grit
Two Book recommendations for writing
Having an eye for opportunity

THE NITTY: I have a B.S. in Exercise Science, was a Massage Therapist for 17 years and recently graduated from the Oregon College of Oriental Medicine with my Masters in Acupuncture and Oriental Medicine.

THE GRITTY: I am a goal geek. I have raced mountain bikes, competed in amateur level bodybuilding, completed a Marathon, an UltraMarathon, a Half Ironman, built my own Tiny House on Wheels (THOW) and survived my childhood. I am currently hitting reset after school and getting clear on my career and health goals. (Don’t worry colleagues, I also practice QiGong and nothingness.)

THE PROFESSION: I’ve learned that my patients tell me what is really going on after the interview and during the treatment when they are relaxed and we are just bantering. People heal when they are heard.

MY STYLE: If I actually have one, at this point it is “East meets West”. I love treating musculoskeletal issues simply because I feel more at ease there due to my background. I consider this my launching point but am excited for whatever comes my way.

THE WHY: As a kid my happy place was sitting in front of a bookshelf in our living room which contained a set of encyclopedias. I would read at random for hours absorbing a rainbow of topics, or I would basically do an antique google search in the books and keep rolling with curiosity. I love Chinese Medicine because it is inexhaustible. I can geek out for the rest of my life and it rapidly broadens my perspective in all the things. Plus, it is an outlet for my love….