Why do some acupuncturists thrive, seamlessly transitioning from one success to another, while others struggle to get their practices off the ground? In this presentation Dr. Lorne Brown reveals a simple, actionable process to help practitioners transform their fear of failure into the courage to take risks and develop the skills necessary for lasting success.
Designed for acupuncture students and practitioners seeking to create a prosperous practice with integrity, this interactive talk goes beyond traditional TCM education. Dr. Brown explores the often-overlooked elements of success: cultivating a growth-oriented mindset, understanding the business side of practice, and creating meaningful value for patients. Drawing from his personal experiences and proven strategies, he provides practical insights to overcome common challenges and build a thriving practice.
Attendees will leave with tools to balance clinical excellence with entrepreneurial acumen, ensuring a financially sustainable, patient-focused, and rewarding career.
Key Takeaways:
• Develop a business mindset to complement their clinical expertise, understanding that successful acupuncturists are also entrepreneurs
• Overcome self-limiting beliefs around money
• How to create value for patients by aligning services with their needs and embracing the principles of giving and receiving
• Understand how prosperity arises from taking calculated risks and applying a simple, repeatable process for success in the face of fear
• Apply effective strategies for attracting and retaining patients, ensuring financial sustainability while delivering exceptional care
• Implement strategies for hiring administrative staff and associates to streamline operations, scale the practice, and maintain the highest standards of care