Doug Holton, Be Yourself, Not a Brand

If you look at any list entitled, “Word of the Year,” you’ll find “authenticity” at or near the top. Although the word has been largely co-opted into marketing speak, it can have tremendous value, especially for the acupuncture, wellness practitioners, and East Asian...

Sara Lomax, Authentic Entrepreneurship

Join us for a thought-provoking moderated discussion with Sara M. Lomax, President and CEO of WURD Radio, LLC, Pennsylvania’s only African-American owned talk radio station. During this session, Sara will share her journey of authentic serial entrepreneurship, from...

Stephen Cowan, Finding Common Ground to Grow Your Practice

The intention of this presentation is to inspire the growth of your practice through the spirit of Chinese medicine. What I mean by this is that when one takes Chinese medicine as a Way of life (Dao), it becomes a way of making a living…or better said, a way of making...

George Pitsakis, Boldly Stepping into Financial Competency

Understanding your business’ finances and operations is integral to maximizing your profitability and building the business that YOU want to own. This presentation highlights the basics of small business financials and operations–laying out a clear framework for...

Crystal Anderson, Expanding Beyond the Treatment Room

In today’s competitive market, health and wellness professionals need to look beyond the traditional “brick and mortar” business model to grow their practices. Expanding your reach means exploring new partnerships, engaging with your community, and stepping outside...

Sydney Malawer, Authentic Marketing using Brand Archetype

Harness the insights of Jungian archetypes to build a practice where you are excited to go to clinic everyday and truly enjoy connecting with your patients. In this presentation, you’ll learn how to use archetypes theory to align your authentic personality and values...